People for the Ethical Treatment of Animals (PETA), a shareholder in Lululemon, asked the retailer for a report on its slaughter methods used in the production of its down jackets.
A shareholder resolution submitted to the company’s board of directors seeks to determine whether the methods are inconsistent with the athleisure brand’s animal welfare policy, which states that animals in its supply chain “are treated humanely and respect “. However, PETA noted that the methods of obtaining down typically involve sending birds to a slaughterhouse, where they are often subjected to inhumane practices.
If the methods are inconsistent, PETA said Lululemon shareholders will need to know how the company will mitigate risks associated with the gap, such as allegations of potential false advertising.
“Lululemon sells vests filled with the feathers of birds that are violently killed, betraying the principle of ahimsa yoga, or non-violence, meaning splashing on his shopping bags,” commented PETA executive vice president Tracy Reiman in a statement. “PETA’s resolution would prove to Lululemon that it is misleading its customers about the suffering and death of animals in its supply chain.”
The organization further noted that Lululemon’s affiliation to the Responsible Down Standard (RDS) could also lead to inconsistencies. Previous investigations by the animal welfare group revealed that a number of RDS vendors used cruel methods in their dealings with birds.
In its press release, PETA suggested the use of high-tech synthetic materials, such as Thinsulate, Climashield and PrimaLoft, as alternatives to down, further saying “they don’t lose their insulating power when wet. “.